Why Radio?
Americans are big fans of Radio! Despite increasing demands on our time from all quarters – and despite ever-expanding media choices – an impressive 92 percent of all Americans age 12 and older tune in to Radio for information, entertainment or discussion over the course of each and every week!
Radio is a daily habit for Americans of all ages. Listening to our favorite Radio programs is as much a part of our daily routine as taking our vitamins, working out, or going to work or school.
For more information please refer to this PDF from the Radio Advertising Bureau.
