Why Radio?


 

Americans are big fans of Radio! Despite increasing demands on our time from all quarters – and despite ever-expanding media choices – an impressive 92 percent of all Americans age 12 and older tune in to Radio for information, entertainment or discussion over the course of each and every week!

Radio is a daily habit for Americans of all ages. Listening to our favorite Radio programs is as much a part of our daily routine as taking our vitamins, working out, or going to work or school.

For more information please refer to this PDF from the Radio Advertising Bureau.

Radio Lingo

Get familiar with radio industry terminology in a flash with this PDF overview.

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